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E-seminar: Next Generation Guest Satisfaction

Posted on 22-05-2013.



Tues., June 11th
Find Out My Local Time

Register Here

Next Generation Guest Satisfaction

The popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback. Historically hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews provide a wealth of data about guest satisfaction to help hotels please customers. In addition, online reviews provide a social currency that drives new bookings and trust in hotels.

For hotels and brands that believe in customer-centric approaches and aren't afraid to rethink conventional solutions, eCornell and Revinate invite you to learn more about a 360° approach to guest feedback, which combines online review and social media feedback with modern surveying techniques. When analyzed in a uniform manner and shared publicly, this combined solution will improve operations, increase consumer awareness and drive new bookings.

Join Cornell University's Bill Carroll, PhD and Michelle Wohl, Revinate's VP of Marketing for a discussion that will include these topics:

  • GSS versus Sentiment Analysis
  • Embracing Transparency to Drive Sales
  • Using Feedback to Improve Operations in Real-Time
  • Changing Trends in Compensation

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